Terms of Service

1. The agreement, and who it is with

These Terms of Service (“Terms”) are a binding contract between you and TOVELU. TOVELU is operated by Ajay Sen, an individual trading as “TOVELU” as a sole proprietorship established under the laws of India, with a place of business at Indore, Madhya Pradesh, India (“TOVELU”, “we”, “us”).

They govern the website at tovelu.store, the application at app.tovelu.store, and everything we provide through them (together, the “Service”). By completing the survey, creating an account, or paying for a subscription, you agree to these Terms, our Privacy Policy, our Acceptable Use Policy, our Refund Policy and our Medical Disclaimer, all of which are part of this agreement. If you do not agree, do not use TOVELU.

Your purchase itself is made from Dodo Payments acting as Merchant of Record — it is the seller of record, and its own terms also apply to the payment transaction. TOVELU remains responsible for the Service itself.

2. Who may use TOVELU

You may use TOVELU only if all of the following are true. By using it, you represent that they are:

• You are at least 18 years old and have the legal capacity to enter a contract.
• You are using TOVELU for yourself, not on behalf of someone else, and not to plan the diet of a child.
• You have answered the survey honestly and accurately, especially the health questions. The plan is built from those answers; false answers can produce a plan that is unsafe for you, and we cannot be responsible for that.
• You are not barred from receiving our services under the sanctions or export-control laws that apply to you, and you are not located in a jurisdiction subject to a comprehensive embargo.
• Your account has not previously been terminated by us for breach.

3. What TOVELU is — and what it is not

TOVELU is a general-wellness meal-planning and habit-tracking tool. It takes the answers you give it and calculates calorie and macronutrient targets, generates ketogenic-style meals and grocery lists from a curated whole-food catalogue, and lets you record what you ate, your weight and how you felt.

TOVELU is not:

• Not medical advice, and not a substitute for a doctor, dietitian, pharmacist, therapist or any other qualified professional. Using it does not create a doctor–patient, dietitian–client or any other professional relationship.
• Not a medical device, and not intended to diagnose, treat, cure, mitigate or prevent any disease or condition. It has not been evaluated by the US Food and Drug Administration, the EU authorities under the Medical Device Regulation, India's CDSCO, or any comparable body, and no such evaluation is required for a general-wellness product of this kind.
• Not a guarantee of any result. We do not promise you will lose weight, lose a particular amount, lose it in a particular time, or maintain it. Nutrition outcomes depend on adherence, physiology, medication, sleep, stress, activity and much else outside our control and yours.
• Not a supervised or emergency service. Nobody at TOVELU is monitoring your health in real time. If you feel unwell, stop and contact a medical professional; in an emergency, call your local emergency number.

Our full Medical Disclaimer is part of these Terms and you should read it before you start.

4. Your account

TOVELU has no standalone signup: your account is created at the end of the survey, once your plan exists. You are responsible for the accuracy of your account details, for keeping your credentials confidential, and for everything that happens under your account. Tell us immediately at customer@tovelu.store if you suspect unauthorised access.

One account is for one person. Accounts may not be shared, sold, transferred or used by more than one individual. Your plan is calculated from your body and your health answers; sharing it means someone is following a plan built for a different body, which is unsafe as well as a breach of these Terms.

5. Safety screening and our right to refuse

The survey includes a medical safety screen. Based on your answers, TOVELU may:

• Stop and decline to give you a plan — for example if you indicate pregnancy or breastfeeding, Type 1 diabetes, being under 18, certain rare metabolic disorders, pancreatitis, liver disease, an active eating disorder, or a body-mass index below the healthy range; or
• Ask you to speak to your doctor first, and pause until you confirm you have, where you report certain conditions or medications.

These rules exist for your safety, they are not a judgement about you, and we reserve the right to refuse or discontinue service on safety grounds at any time, including after you have paid. If we do, you are refunded in full, regardless of any time limit in the Refund Policy. You may ask a human to review any automated refusal — see the Privacy Policy.

A screen that lets you through is not a medical clearance. It means only that your answers did not trigger one of our rules. Only your doctor can tell you whether this way of eating is right for you.

6. The free 24-hour explore window

After you finish the survey and your plan is generated, the full app is open to you free for 24 hours. No payment card is requested or held during that time, so nothing can be charged when it ends. This is not a trial that converts into a subscription; it simply ends, and you cannot continue without subscribing. Nothing you do during the explore window is guaranteed to persist if you do not subscribe.

7. Price, automatic renewal and billing

• Tax inclusive means the figure shown is what you pay; applicable sales tax, VAT or GST is already inside it rather than added at checkout. Dodo Payments determines and remits it based on your country.
• The price, the plan, the billing interval and the payment method are shown clearly on the checkout screen before you enter any payment details, and you must affirmatively consent to them to proceed.
• We will send a renewal reminder by email before each renewal, monthly or annual, giving you time to cancel if you no longer want it.
• Price changes: we may change the price. A change applies only to subscriptions started, or renewals falling due, after it takes effect, and we will give you at least 30 days' notice by email before a renewal at a higher price, with a plain explanation of how to cancel. It never changes the price of a term you have already paid for.
• Failed payments: if a renewal payment fails, we or Dodo Payments may retry it for a short period and will tell you. Access may be suspended until it succeeds.
• Currency: prices are in US dollars. Your bank's conversion rate and any foreign-transaction fee are between you and your bank.

8. Cancelling

Cancel at any time from Profile → Subscription in the app, or by emailing customer@tovelu.store. There is no cancellation fee, no retention call, and no requirement to telephone anyone. Cancelling stops the next renewal charge; you keep full access until the end of the term you have already paid for.

If for any reason the in-app cancellation does not work, email customer@tovelu.store and we will cancel it manually and, if a charge went through in the meantime because of the failure, refund it.

9. Refunds and withdrawal rights

We offer a money-back guarantee on your first payment — 14 days on the monthly plan, 30 days on the annual plan. Full details, including your statutory withdrawal rights in the EU, UK and elsewhere, are in the Refund & Cancellation Policy, which is part of these Terms.

10. Members on earlier plans

TOVELU has previously been sold as a one-time lifetime purchase and under earlier recurring plans. If you bought under one of those, you keep the terms you bought under. A one-time lifetime purchase does not expire and is never charged again. We will not convert an existing member to a different plan without their express agreement.

11. AI features and generated plans

Parts of TOVELU are automated, and some features use a third-party AI model:

• Your plan is generated by formula and algorithm from your answers. It is not reviewed by a human before you see it.
• Emergency Meal photo identification sends your photograph to a third-party AI service (Anthropic) which names the foods it can see. TOVELU then calculates portions itself from its own nutrition table — the model is deliberately never asked to estimate grams or calories, because vision models are unreliable at that.
• The Coach — the chat feature and the short messages on Flow, Pulse and Health — is a chatbot powered by a third-party AI service (Anthropic), given your goal, targets, kitchen contents, recent check-ins and the same health signals already shown to you in the app. The Coach is not a doctor, dietitian or therapist, does not create a professional relationship of any kind, and is not a crisis or emergency service. It never sees your self-harm or eating-disorder screening answers. If you are in crisis, use the resources in our Medical Disclaimer or your local emergency number instead of the Coach.

AI output can be wrong, and sometimes confidently wrong. It can misidentify a food, miss an ingredient, fail to see a sauce, coating, marinade or additive that is present, or give the Coach's chat reply a confident tone that isn't warranted. Treat anything the Coach says the same way you would treat advice from a knowledgeable friend, not a clinician.

Nutrition values come from curated reference data for generic whole foods. Real foods vary by variety, season, cut, preparation and brand. Treat all figures as estimates.

12. Your content

“Your content” means what you put into TOVELU: survey answers, weights, meal confirmations, wellness notes, review entries and food photographs. You keep ownership of it.

You grant us a worldwide, non-exclusive, royalty-free licence to host, store, reproduce, transmit and process your content solely to provide, secure and support the Service for you, and to the extent needed to comply with law. That licence ends when you delete the content or your account, except for copies in backups pending their normal deletion cycle and records we must keep by law.

We do not use your content for advertising, sell it, publish it, or use it to train AI models — ours or anyone else's. If we ever wanted to use de-identified, aggregated data to improve the product in a way that could not be traced back to you, we would say so in the Privacy Policy first.

You confirm you have the right to submit what you submit, and that a photograph you upload does not infringe anyone's rights or capture a person who has not agreed to it.

Feedback you send us about the product is not confidential, and you grant us an unrestricted, perpetual right to use it without obligation or payment.

13. Acceptable use

Your use of TOVELU is governed by our Acceptable Use Policy, which is part of these Terms. In short: do not attack it, do not scrape it, do not resell it, do not use it to harm yourself or anyone else, and do not use it for anything illegal.

14. Intellectual property

TOVELU, the TOVELU name and logo, the website, the application, the interface design, the meal-planning logic, the coaching content, the curated food catalogue and nutrition tables, the certificates and all related software and materials are owned by TOVELU or its licensors and are protected by copyright, trademark and other laws.

Subject to these Terms and to your payment, we grant you a limited, personal, non-exclusive, non-transferable, revocable licence to access and use the Service, and to use your own generated plan, meals and grocery lists for your own personal, non-commercial purposes. Cook the meals, print the list, share your certificate. That is what it is for.

You may not: copy, modify, translate or create derivative works of the Service; reverse-engineer or decompile it except to the extent that restriction is unenforceable in your jurisdiction; scrape, harvest, bulk-export or systematically extract the food catalogue, nutrition data, recipes or coaching content; use any of it to build or train a competing product or a machine-learning model; remove proprietary notices; or resell, sublicense or redistribute any part of the Service.

All rights not expressly granted are reserved.

15. Copyright complaints

If you believe material on TOVELU infringes your copyright, send a notice to ask@tovelu.store with the subject “Copyright notice”, containing: identification of the work; identification of the material and where it is; your contact details; a statement that you believe in good faith the use is not authorised; a statement, under penalty of perjury, that the information is accurate and that you are the owner or authorised to act; and your signature. We will investigate and remove infringing material where appropriate, and we terminate the accounts of repeat infringers. We accept counter-notices at the same address. This procedure follows the US Digital Millennium Copyright Act and comparable regimes, without accepting that any particular regime necessarily applies to us.

16. Third-party services

TOVELU depends on third parties — payment, hosting, database, email, AI and affiliate providers, listed at subprocessors. Their own terms govern their services, and we are not responsible for their acts or omissions beyond what the law requires of us as their customer. Links from TOVELU to other websites are for convenience and are not an endorsement.

17. Changes to the service and to these Terms

TOVELU is actively developed. We may add, change or remove features. We will not materially reduce the core functionality you paid for during a term you have already paid for; if we do, you may cancel and receive a pro-rata refund of the unused part of that term.

We may update these Terms. For material changes we will give you notice by email or in the app at least 30 days before they take effect, and the “last updated” date will change. If you do not accept a material change, you may cancel before it takes effect and receive a pro-rata refund of the unused part of your term. Continuing to use TOVELU after the effective date means you accept the updated Terms. Changes made for legal or security reasons may take effect immediately.

18. Suspension and termination

By you: at any time, under Section 8. You may also ask us to delete your account entirely (Privacy Policy).

By us: we may suspend or terminate your access if you materially breach these Terms or the Acceptable Use Policy; if we must do so on safety grounds (Section 5); if we are required to by law; if your payment fails and stays unresolved; or if we detect fraud, chargeback abuse or attacks on the Service. Except where the breach is serious, unlawful or where notice would be counterproductive, we will warn you first and give you a chance to fix it.

If we terminate you without cause, or discontinue TOVELU entirely, we will refund the unused part of your current term pro rata. If we terminate you for a serious breach, no refund is due. On termination your licence ends immediately; Sections 11, 12, 14, 19, 20, 21, 22, 23 and 25 survive.

19. Disclaimers

To the fullest extent permitted by law, and subject always to Section 24:

THE SERVICE IS PROVIDED “AS IS” AND “AS AVAILABLE”, WITHOUT WARRANTIES OF ANY KIND, EXPRESS, IMPLIED OR STATUTORY, including any implied warranty of merchantability, fitness for a particular purpose, title, non-infringement, or arising from a course of dealing.

We do not warrant that the Service will be uninterrupted, timely, secure or error-free; that defects will be corrected; that plans, macros, nutrition figures, recipes or AI outputs will be accurate, complete or suitable for you; or that any health, weight or fitness result will be achieved. Any nutritional or health-related statement in the Service is general information, not a promise.

20. Limitation of liability

To the fullest extent permitted by law, and subject always to Section 24:

• Neither TOVELU nor anyone acting for it is liable for indirect, incidental, special, consequential, exemplary or punitive damages, or for lost profits, lost revenue, lost data, lost goodwill or business interruption, however caused and on any theory of liability, even if we were told the damage was possible.
• Our total aggregate liability for all claims arising out of or relating to the Service or these Terms is limited to the greater of (a) the amount you actually paid TOVELU in the 12 months before the event giving rise to the claim, or (b) US$100.

These limits apply to all claims, whether in contract, tort (including negligence), statute or otherwise, and they reflect a reasonable allocation of risk for a service at this price. They do not apply to, and we do not exclude or limit our liability for: death or personal injury caused by our negligence; fraud or fraudulent misrepresentation; gross negligence or wilful misconduct; or any other liability that cannot lawfully be excluded or limited.

21. Indemnity

If you are using TOVELU other than as a consumer, you agree to indemnify and hold harmless TOVELU and its operator, personnel and contractors against any claim, loss, liability, damage, cost or expense (including reasonable legal fees) arising from your breach of these Terms or the Acceptable Use Policy, your misuse of the Service, your content, or your violation of any law or third-party right. We will notify you of any claim and let you control the defence, provided you do not settle in a way that admits fault on our behalf or imposes any obligation on us without our consent. Nothing in this section applies to a consumer where the law of your country of residence prohibits it.

22. Disputes, arbitration and class waiver

22.1 Talk to us first (everyone)

Before starting any formal proceeding, please email ask@tovelu.store describing the problem and what you want. We will respond within 30 days and try in good faith to resolve it. Most disputes end here, and both sides save a great deal of money. This step is a precondition to arbitration or a court claim, except for claims that need urgent injunctive relief.

22.2 Binding individual arbitration (users in the United States)

If you are a resident of the United States, you and TOVELU agree that any dispute that is not resolved under Section 22.1 will be settled by binding individual arbitration, not in court, and not before a jury. Arbitration will be administered by the American Arbitration Association (AAA) under its Consumer Arbitration Rules (available at adr.org), before one arbitrator, in English, and — at your election — conducted by documents only, by video, or in person in a location reasonably convenient to you. If the AAA is unable or unwilling to administer the arbitration for any reason, the parties will select a substitute consumer arbitration provider by agreement or, failing agreement, one will be appointed by a court of competent jurisdiction. Consistent with the AAA's Consumer Arbitration Rules, TOVELU will pay the filing fee and the AAA's and arbitrator's fees and costs for any claim under US$10,000, unless the arbitrator finds your claim frivolous. The arbitrator may award any relief a court could award to you individually. Judgment on the award may be entered in any court of competent jurisdiction. The Federal Arbitration Act governs this section.

22.3 Class action waiver

You and TOVELU each waive any right to bring or participate in a class, collective, consolidated or representative action. The arbitrator may not consolidate claims or preside over any form of representative proceeding. If this waiver is found unenforceable as to a particular claim, that claim — and only that claim — is severed and must proceed in court; the rest stays in arbitration.

22.4 Exceptions

• Either of us may bring an individual claim in small-claims court instead, if it qualifies.
• Either of us may seek injunctive relief in court to protect intellectual property or to stop unauthorised access to the Service.
• Nothing here prevents you from reporting a matter to a government agency or regulator, or from participating in an agency's enforcement action.

22.5 Your 30-day right to opt out

You can reject Sections 22.2 and 22.3 entirely. Email ask@tovelu.store with the subject “Arbitration opt-out” and your name and account email, within 30 days of first accepting these Terms. Opting out costs you nothing and changes nothing else about your account or your price. If you opt out, disputes go to the courts identified in Section 23.

22.6 Not applicable where prohibited

Sections 22.2 and 22.3 do not apply to consumers in the European Economic Area, the United Kingdom, Australia, Canada (including Quebec) or India, or anywhere else that a pre-dispute arbitration agreement or class waiver is unenforceable against a consumer. Those users keep their local court rights in full.

22.7 Time limit

To the extent permitted by law, any claim must be brought within one year of when it arose, or it is permanently barred. This does not shorten a limitation period that your local consumer law says cannot be shortened.

23. Governing law and forum

These Terms are governed by the laws of India, without regard to conflict-of-law rules, and (except where Section 22 applies, or where Section 24 gives you a different right) the courts at Indore, Madhya Pradesh, India have exclusive jurisdiction.

If you are a consumer, this does not deprive you of the protection of the mandatory law of your own country of habitual residence, and you may bring proceedings in your local courts where your law gives you that right. The United Nations Convention on Contracts for the International Sale of Goods does not apply.

24. Mandatory consumer rights

Nothing in these Terms excludes, restricts or modifies any guarantee, right or remedy that the law of your country gives you and that cannot lawfully be excluded. In particular:

• EU/EEA: your rights under the Consumer Rights Directive, the Digital Content Directive and the Unfair Contract Terms Directive are unaffected, including the 14-day right of withdrawal (see the Refund Policy) and remedies for a service that does not conform to what was described.
• United Kingdom: your rights under the Consumer Rights Act 2015 and the Consumer Contracts Regulations 2013 are unaffected.
• Australia: our services come with guarantees that cannot be excluded under the Australian Consumer Law. Where our liability can be limited, it is limited to resupplying the service or paying the cost of resupply.
• India: your rights under the Consumer Protection Act, 2019 and the Consumer Protection (E-Commerce) Rules, 2020 are unaffected, including access to the Consumer Commissions and to our Grievance Officer (named here).

If any term is unenforceable against you as a consumer under your local law, it is treated as not applying to you, and the rest of these Terms continue to apply.

25. General terms

• Entire agreement. These Terms, together with the policies they incorporate, are the entire agreement between us about the Service and replace any earlier understanding. Nothing here limits liability for fraudulent misrepresentation.
• Severability. If a provision is held invalid, it is modified to the minimum extent needed to be enforceable, or severed, and the rest survives.
• No waiver. Not enforcing a term is not a waiver of it.
• Assignment. You may not assign these Terms without our written consent. We may assign them to a successor in connection with a merger, acquisition or sale of assets, on notice to you.
• Force majeure. Neither party is liable for a failure caused by something outside its reasonable control — including internet or provider outages, cyber-attack, natural disaster, epidemic, war, or government action — other than an obligation to pay money.
• Notices. We will contact you at the email address on your account; you must keep it current. Notices to us go to ask@tovelu.store and to the postal address in Section 1.
• Electronic communications. You consent to receive communications, agreements and disclosures from us electronically, and agree that they satisfy any legal requirement that they be in writing. You may withdraw this consent by closing your account.
• Independent parties. Nothing here creates a partnership, joint venture, employment or agency relationship.
• No third-party beneficiaries, except that our operator, personnel and contractors may rely on Sections 19–21.
• Language. These Terms are written in English. Any translation is for convenience; the English version governs, unless the mandatory law of your country provides otherwise.
• Headings are for reading convenience and have no legal effect.

26. Contact

• Questions about these Terms, legal and privacy: ask@tovelu.store
• Your account, billing or cancellation: customer@tovelu.store
• Refund requests: refund@tovelu.store
• Postal: Indore, Madhya Pradesh, India