tovelu Build my plan
Your personal AI health coach — for life

Every meal tomorrow is already decided.

You won't count anything, plan anything or wonder what's for dinner. TOVELU decides all of it — every meal weighed to the gram, timed to your day, one grocery list a week — and rewrites the whole plan each week around the body you have now.

Build my plan — free

Free to build. No card.

  • Free to build. We never ask for a card to show you your plan
  • Your goal, your way: lose weight, build muscle, maintain, or just feel better
  • You finish looking at your real Day 1 — actual meals, actual grams

A preview of the TOVELU Flow tab: today's three meals with their portions, and steps, water, sleep and weight logged against personal targets.

21meals planned for you, every week
0calories you will ever count
1grocery list a week, already totalled
Weeklyyour whole plan re-tunes to your results
Chapter 01 — Why this keeps happening

Diets don't fail on the scale. They fail at the kitchen counter.

Researchers put it at around 200 food decisions every single day. A diet adds a rule to every one of them and calls the result discipline. But willpower is a battery, not a character trait — and it runs flat long before you reach the thing you started for.

01

The plan was written for someone else

A PDF built for a 25-year-old you've never met, eating food sold on a continent you don't live on. Nothing in it came from your body, your bloods, your schedule or your kitchen.

Before: swapping half the meals on day two, and calling that cheating.
02

It never changed when you did

You lose 6 kg and your body needs less food than it did in week one. The plan doesn't know that. Week six the scale stops, nobody adjusts anything, and the plateau gets blamed on you.

Before: eating exactly the same and quietly wondering what broke.
03

It made you do the maths

Counting, logging, converting, googling "can I eat this?" in the supermarket aisle. Every meal became a small exam — and the plan was only ever as accurate as your guess at "a handful".

Before: three apps open at dinner, none of them agreeing. Again.

You never failed a diet. You were handed plans with nobody inside them.

Chapter 02 — What TOVELU does instead

It doesn't hand you rules. It removes the decisions.

One loop, running for as long as you want it to. You supply the truth. TOVELU supplies every decision that follows from it — then marks its own work against your results, every single week, and adjusts.

01

You answer honestly

Five short sections: your body, the goal you actually have, your health and medications, the shape of your week, and the foods you want to eat — picked from what's sold where you live. Allergies become a hard filter, not a note.

02

It builds the whole thing

Daily targets from your own metabolism, a length you choose, 21 meals a week portioned to the gram, a grocery list totalled across every plate, and a finish date the maths can actually defend.

03

You live one decided day

Open the app: today is settled. Cook what it says, tap "I ate this". Confirm one meal and the rest of the day re-portions around it. That's the whole job — about ninety seconds of it.

04

Every week, it rewrites itself

You log your weight and how the week actually felt. TOVELU recalculates next week's targets, portions and coaching for the body you have now. That's the step every plan you've tried was missing.

The loop is the product. Everything else is just the food it puts on your plate.

Chapter 03 — Inside the app

Not screenshots. The real screens, scrolling themselves.

Every handset below is the actual product, built with the app's own stylesheet and playing a full screen top to bottom. Nothing here was drawn for a sales page. You've already met the first one — Flow, at the top of this page. These are the four behind it.

The plate, opened

"Decided for you" means grams, not guidance

Tap any meal and it opens into exact weights and a method written from your own ingredients — no technique you'd have to look up, no "a handful of", nothing to convert. Then three honest ways out, in the order that protects your plan.

  • Don't fancy it? Regenerate a different plate from the same grocery list.
  • Can't cook tonight? The emergency route takes whatever you actually have — photograph the plate or type it, and you're told how much of it to eat.
  • "I skipped this" is an answer too. The plan absorbs it and moves on — no streak theatre.

The meal sheet, as it opens on a real Tuesday evening.

Flow · Weekly

One list a week. Everything already totalled.

The same tab, zoomed out. Your week arrives with a grocery list built from the meals inside it — quantities summed across every plate that uses them, grouped the way a shop is actually laid out. Change your mind about a food and next week's meals change with it.

  • Daily, Weekly and Monthly are three zoom levels of one screen, not three places to get lost in.
  • Copy the list, save it as an image, tick it off in the aisle.
  • At the end of the week you log your weight and how it felt. That is what rewrites the next one.

Flow at its Weekly zoom, with the grocery panel open.

Pulse

The number you came for, not the one you dread

Day, week, month, year — the same record at four spans, so the week and the year can never disagree about what happened on a given Tuesday. The headline is what you have lost, not what you weigh, and the chart is drawn to feel like descent.

  • A day counts at 2 meals out of 3 — because "perfect" is how people quit in week three.
  • Milestones become a real certificate you can save or share.
  • Your whole history stays, including the weeks you missed. Especially those.

Pulse at its Weekly span, three weeks in.

Health

Your record, and what we've noticed in it

Its own tab, because everything in it is about your body and some of it says "mention this to a doctor" — and none of that belongs squeezed between a weight chart and a streak counter. Three layers, in descending order of certainty: your own answers restated, then the patterns in what you've logged, then the least certain reading last.

  • It never names a condition and never diagnoses. It reports what you told us and what it observed — nothing more.
  • Every "worth raising with someone" comes from a documented threshold, not a hunch.
  • A signal that resolves is shown as cleared, so you can see what got better.

The Health tab: the record, then the signals.

Chapter 04 — An ordinary Tuesday

Programs describe results. Almost none describe the day.

Here is one, start to finish — everything TOVELU handles on its own, and the handful of moments it needs you. Read it before you decide whether you have room for this in your week.

07:10

You open Flow. Today is already settled.

Three meals, chosen overnight from the groceries you already bought, portioned to the gram and timed to when you actually eat. Nothing to pick.

TOVELU
07:40

Breakfast. You cook it and tap "I ate this".

Five steps, one pan, written from your ingredients. The ring moves. The rest of the day re-portions itself around what you just ate.

You — about 20 seconds
13:00

Lunch was in the fridge, because the list knew.

No decision, no "can I eat this", no app-switching to log anything. Tap, and it's recorded.

You — about 20 seconds
19:30

Dinner plans change. The plan doesn't break.

You're eating at someone else's table. Type what's there or photograph it, and you get told how much of it to eat. Whatever falls short is spread across tomorrow.

You — about 30 seconds
21:45

Steps, water, sleep — three numbers.

Not for points. Your step goal is part of the arithmetic that decided how much food was on your plate today, so it has to be real.

You — about 20 seconds
Sun

Once a week: weigh in, and say how it went.

Two minutes. TOVELU rebuilds next week's targets, portions, grocery list and coaching around the answer — and tells you what it changed and why.

Both of you
~90 seconds

That is your entire daily job. No counting, no logging what you ate into a database, no weekly re-planning, no deciding. The work that used to be yours is the work TOVELU does. And if you ever open the app unsure what comes next, the + button in the middle of the toolbar always knows — it reads the clock and what you've already logged, and puts the one thing that's actually outstanding at the top.

Chapter 05 — Your goal, your way

Four goals. Not one, with the rest bolted on.

The second thing the survey asks is what you actually want, and everything after it is framed around the answer. Someone lifting four times a week and someone who just wants their afternoons back are not running the same plan with a different number on it.

Lose weight

You pick the length — 3 months, 6 months or a year — and the pace is derived from it, then held inside a clinical band it never crosses.

Build muscle or get stronger

Size, lean gain, strength or recomposition — and how you train shapes the plate, so protein and timing follow your week in the gym.

Maintain where you are

Just come off a diet, plateaued, or simply happy. Same daily meals and grocery list, portioned to hold your weight rather than move it.

General wellness

Not really about the scale. Pick what you want to improve — energy, sleep, digestion, mood, or your relationship with food — and the plan aims at that.

And you choose how you want to eat. Every one of these is a first-class plan, not a filter applied to a keto one:

Keto or low-carb Low-fat, higher-carb Balanced and flexible Intermittent fasting Vegetarian Vegan Keto-vegetarian

Your allergies are a hard filter, not a note in the margin. An unsafe food can never appear in your plan at all.

Chapter 06 — Before you spend twenty minutes

"Is this even possible for a body like mine?"

A fair question, and most programs answer it with a promise. Here is the actual arithmetic instead — if your goal is weight loss, this is the same clinical safety band your real plan would be built inside, running right here in your browser. Two numbers. No email, no signup, nothing stored.

kg
kg
Turn this into a real date — free

No card. You'll see your actual Day 1 at the end of it.

Chapter 07 — Why "for life" isn't a slogan

Most programs end at your goal. That's where the hard part starts.

Reaching the number is the best moment you'll have with this product. Being dropped off the end of the arithmetic the next morning is how it gets undone. TOVELU is built for all three phases.

PHASE 1

Getting there

Whatever your goal, the plan is recalculated every week for the body you have now. If something you asked for isn't safely possible, the app shows you the option anyway and tells you exactly why, rather than hiding it or quietly stretching it.

Every week: rebuilt around your own results.
PHASE 2

Maintenance, not goodbye

The day you arrive, the plan stops running a deficit and starts holding your result. Same daily meals, same grocery list, same ninety seconds — portioned to keep you exactly where you worked to get.

The phase almost every program treats as somebody else's problem.
PHASE 3

Coming back, whenever

Life happens and people disappear. Three days, three months, three years — the way back is the same for all of them. Weigh in, and TOVELU rebuilds the plan from the body you have today. Your whole history stays, gap included.

No lost-streak theatre. A gap is information, not a verdict.

Set a new goal at 40. Come back after a pregnancy. Retake the survey in three years and get a brand-new plan. That's what "coach for life" has to mean, or it means nothing.

Chapter 08 — An honest comparison

What you're actually choosing between

Several of these are genuinely better than us at something. A good nutrition book will teach you more than we will. A human coach will hold you accountable in a way software can't. What none of them does is show up in your kitchen on a Tuesday and tell you exactly what to cook, and exactly how much of it.

Every row below is a thing one of these does better than the others. We didn't pick only the rows we win.
What you need on a Tuesday TOVELU A book or PDF plan A tracking app A human coach
Tells you what to eat, in grams Every meal, every day Recipes — you decide the rest You log it after you've eaten Usually
Built from your body and your answers Every answer shapes it Same for everyone A calorie number Yes
Fits the goal you actually have Lose, build, maintain or feel better Whatever the book is about One number, any goal Yes
Foods you like, sold where you live You hand-pick them The author's country Not its job If you ask
A weekly grocery list, with quantities Built automatically No No Rarely
Changes as your body changes Rewritten every week Printed once You adjust it yourself Yes
Kind about the days you miss Absorbs it and waits Nothing to notice Breaks your streak Depends on them
Teaches you the theory properly A guide, but that's not the point of it Better than all of these No Yes
Someone who notices when you go quiet A welcome-back screen, not a person No A notification Better than all of these
Still there after you hit your goal Maintenance, included Back on the shelf Still just logging Still charging monthly
Chapter 09 — An honest fit check

TOVELU isn't for everyone — on purpose

We would rather you close this page now than start something that isn't right for you. Read both columns properly. If the right-hand one is you, please don't start.

This is built for you if…

  • You're exhausted by deciding, not by dieting. The rules were never the hard part.
  • You'll cook simple food most days — five steps, one pan, ingredients you chose.
  • You've done this before and watched it come back, and you want the part that comes after.
  • You want to be told how much, in grams, rather than given principles to apply yourself.
  • You can move. Your step goal isn't decoration — it's part of the maths that puts food on your plate.

Please don't start if…

  • You're pregnant or breastfeeding. Our survey stops you, with care.
  • You have a medical condition or take medication that diet affects. Talk to your doctor first. TOVELU is a meal-planning tool, not medical advice.
  • You have a current eating disorder. If it's in your past, tell the survey honestly — it will point you at the gentlest plan on purpose.
  • You want a plan you'll never cook from. Someone still has to be in the kitchen, and that someone is you.
  • You need the scale to prove something by tomorrow. Early weeks move partly on water, and TOVELU says so rather than letting you count it as a win.
Chapter 10 — What "free" actually means here

No card to build it. And no price on this page.

That last one is deliberate, and you deserve the reason: a number means nothing until you've seen what it buys. So you answer the questions, TOVELU builds your plan, and you look at your own Day 1 — and only then does anyone mention money, in full, before a card is ever asked for.

1

Answer the questions

Fifteen to twenty minutes, in five short sections. Stop and come back whenever you like — your place is saved, and you can change any answer before the end of each section.

Free · no card
2

Your plan exists. Look at all of it.

The moment the last question is answered it's built: your actual Day 1, the meals you'd cook tonight, the grams they're portioned to, and the date the arithmetic honestly puts on it. Not a teaser. Not sample data. Yours.

Free · still no card
3

Then decide, with everything in front of you

Only after you've seen your own plan does the app show you what keeping it costs — in full, with the money-back guarantee spelled out, before you type a single digit of a card.

And if you do subscribe: there is a money-back window on your first payment, stated in full on the checkout screen before you pay — email refund@tovelu.store inside it and you get all of it back, no questions, no "retention offer". Cancelling is separate and takes one tap in your account; you never have to email anyone to stop a renewal. The full terms are in our refund policy.

Chapter 11 — Before you decide

The part of this page you were looking for

You scrolled this far and you haven't seen a single testimonial. That isn't an oversight.

Why there are no five-star reviews on this page

Because TOVELU is new, and I'm not going to invent them. You've seen those pages — stock-photo customers, quotes nobody can trace, a wall of stars that somehow appeared the same week the site did. A good part of why you're sceptical right now is that you've been burned by exactly that, and adding to the pile would only prove I'm the same.

So here's the trade instead. The product shows itself before you risk anything: twenty minutes of questions and you're looking at your real Day 1 — your meals, your grams, your grocery list, your date — with no card involved. If it isn't for you, you close the tab having lost twenty minutes and nothing else.

I built TOVELU because health apps kept handing a 25-year-old runner and a 52-year-old starting from scratch the same plan, and then blaming the person when it didn't work. Your plan should be built from you, and it should keep changing as you do. That's the entire idea, and everything on this page is downstream of it.

Founder, TOVELU founder@tovelu.store — I read and answer these myself.
Chapter 12 — Straight answers

Everything people ask before starting

Yes, and no card is involved in it. You answer the survey, TOVELU builds your plan, and you see your real Day 1 — the meals you'd cook tonight, the grams they're portioned to, and the date the maths puts on it. Nothing can be charged for that, because we never took a card.
Fifteen to twenty minutes, once, in five short sections: your body, your goal, your health, your week, and your food. You can stop and come back — your place is saved — and you can change any answer before the end of each section.
Because a price with nothing attached to it is just a number to flinch at. Your plan is personal — the meals, the portions, the length, the date — and until you've seen it, no price can mean much. You'll see the exact amount and the money-back guarantee in the app, before you enter any card details.
No. You choose the approach during the survey: keto or low-carb, low-fat and higher-carb, balanced and flexible, or intermittent fasting — and vegetarian, vegan and keto-vegetarian are all supported. The food catalogue is diet-tagged across all six inhabited continents, with plant-based coverage in every category, and your plan is built only from foods you picked yourself.
Then say so, and the whole plan changes shape. Building muscle asks about your training, your experience and whether you're after size, strength, lean gain or recomposition. Maintaining asks why. General wellness asks what you actually want to improve — energy, sleep, digestion, mood, muscle tone or your relationship with food — and aims at that instead of the scale.
No. You never see a calorie in TOVELU. Every meal arrives with gram-exact portions already balanced against your personal targets — you cook it, eat it, and tap "I ate this". Confirming a meal re-portions whatever is left of the day around it, so the total still lands where it should.
Regenerate it — a different plate built from the same grocery list, so nothing you already bought goes to waste. The foods themselves came from lists you picked during the survey, from what's sold on your continent, so nothing should be a surprise. Allergies are a hard filter: an unsafe food can never appear in your plan at all.
A day counts as complete at 2 of 3 meals, so an imperfect day is still a day. Miss more and nothing is lost: away for under two weeks, you simply resume. Longer, and TOVELU asks you to weigh in first, because targets built on a weight it no longer knows would be dishonest. Away for months, it rebuilds the plan from today — and your history, gap included, stays on the chart.
It's your own record in one place, plus the patterns TOVELU has observed in what you've logged — short sleep, eating under target, a change that's moving faster than the plan intends. It never names a condition and never diagnoses. When something crosses a documented threshold it says plainly that it's worth raising with a professional, and that's as far as it goes. It is not medical advice and doesn't replace your doctor.
It's treated as sensitive data and it does exactly two jobs: it builds a plan that's safe for you, and it stops you when one wouldn't be. An allergy becomes a hard filter no meal can get past. A pregnancy answer halts onboarding outright. A past eating disorder points you at the gentlest plan on purpose rather than the strictest. We don't sell it and we never use it for advertising. What's stored, which processors touch it and how to have it deleted is all set out in our privacy policy.
The plan becomes a maintenance plan: same meals, same list, same daily rhythm, portioned to hold your result instead of chase it. You can set a new goal or retake the survey at any point — including years later — and get a brand-new plan at no extra cost. That's the whole reason we call it a coach for life rather than a program.
No. TOVELU runs in your browser and installs to your home screen in one tap if you want it there. There's no app store, no download, and your plan follows you between phone and laptop because it lives in your account, not on a device.

Twenty minutes. Then you stop deciding.

Not fewer decisions — none of them. Answer honestly, and meet your actual Day 1: your meals, your grams, your grocery list, your date. Nobody asks you for anything to see it.

Build my plan — free
  • No card, ever, to build it
  • Your real plan, not a sample
  • Money-back guarantee if you do join