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Section 01 · TOVELU Affiliate Program

Post it once. Earn 40% every time it sells.

TOVELU is a personal AI health coach that builds a complete, portioned keto plan out of a person's own answers — their body, their schedule, the food they actually eat. It's $268 for the year (or $28/month), cancel any time, with a money-back guarantee. Share it with your audience and you keep 40% of every sale that comes through your link — $107.20 a customer, paid to PayPal every Wednesday.

  • $50 bonus on approval
  • Free to join, no contract
  • Promo material done for you
The deal, in full
40%commission on every sale
— $107.20 per customer
  • $50One-time joining bonus, credited the day you're approved.
  • 48 hoursPost your first reel, post or story within 48 hours of joining.
  • WeeklyPromote at least once a week after that. More posts, more sales.
  • WedPayPal payouts every Wednesday, once your cleared balance hits $100.

Reels, posts and stories are already made and waiting in your dashboard — you don't have to design anything to start earning.

40%commission, every sale
$107.20paid to you per customer
$50bonus once you're approved
WedPayPal payouts, weekly

What you're actually recommending

A person answers about ten minutes of honest questions — age, weight, goal, schedule, what they like eating, what they can't stand. TOVELU builds them a real plan from it: every meal portioned to the gram, a weekly grocery list, an emergency meal for the days that fall apart, and a rewrite every week based on how the last one actually went. They see their whole Day 1 before any card is mentioned. That's the part that makes this promotable: your audience gets something useful from your recommendation whether or not they ever pay.

Go and look at it yourself before you apply — the product page is public at tovelu.store, and the survey costs nothing to walk through.

Section 02 — The basics

Every number that matters, on one screen

No tiers you get demoted from, no sliding scale, no "contact us for rates". This is the whole commercial arrangement — the same on your first sale as on your five-hundredth.

40%

Your commission per sale

A real percentage of what the customer pays, not a flat token. At today's price that's $107.20 in your balance for every customer who buys through your link.

Per sale · uncapped
$50

Joining bonus

A one-time bonus credited to your balance the day your application is approved — before you've made a single sale.

One-time
$0

Cost to join

No fee, no starter pack, no card, no contract, no minimum term. You can stop whenever you like and keep whatever has already cleared.

Always free

Paid every Wednesday

Payouts run weekly to your PayPal address on a fixed day. There's no "request a payout" ticket to raise and nobody to chase.

Minimum $100 cleared — under that, the balance simply rolls to the next Wednesday.

35-day clearing period

Commission is held for 35 days after the sale, then becomes payable. TOVELU has a 30-day money-back guarantee, and paying you before that window closes would mean taking it back afterwards.

Your dashboard shows pending and cleared separately.

First payment only

Commission is earned on a customer's first payment. Their renewal a year later doesn't pay again — which is why your 40% arrives whole and fast instead of dripping out over a retention curve you can't control.

Said plainly here so it's never a surprise later.

What you commit to

Two things, and they're the whole agreement: your first promotion within 48 hours of joining, and at least one promotion a week after that.

That's what separates an active affiliate from a dormant signup.

How a sale becomes yours

Your unique link tags the visitor when they click. The tag survives the hop from the sales site to checkout, so a person who explores first and buys later still counts as yours.

Clicks and sales appear in your dashboard in near real time.

Who can join

Anywhere PayPal pays out. Any platform — Instagram, TikTok, YouTube, X, Facebook, a newsletter, a community. We approve on audience fit, not follower count.

One account per person.

What the customer pays, exactly. $268 for a year of TOVELU (list price $336, a launch discount applied automatically), or $28/month — both tax included, cancellable any time, with a money-back guarantee on the first payment (30 days annual, 14 days monthly). Your 40% is calculated on whatever they're actually charged, so if the price ever moves, your commission moves with it. The live figure is always in your dashboard.
Every WednesdayFixed payout day, weekly, no request needed.
PayPalSent to the PayPal address on your affiliate account.
$100 minimumBelow that your balance rolls to the following week.
One balanceYour $50 bonus and every commission arrive together.

Section 03 — Your arithmetic

Put your own numbers in and see what 40% comes to

Six ways you can reach people, six sliders. Set the average views — or subscribers, for the email row — that you'd genuinely expect, and watch what 40% of a $268 annual sale turns into. These are your inputs, not our promises.

5,000

One reel at that reach: $210 · about 3 sales

5,000

One post at that reach: $126 · about 2 sales

3,000

One story at that reach: $47 · about 0.8 sales

1,000

One live at that reach: $53 · about 0.8 sales

5,000

One video at that reach: $315 · about 5 sales

2,000

One send to that list: $252 · about 4 sales

If you did all six once
One round of promotion$1,003
Sales that represents16 sales
Repeating it weekly, per month$4,347

Plus the $50 joining bonus, once, the day you're approved. You don't have to use all six channels — most affiliates start with the one they're already good at and add the others when the first one works.

This is multiplication, not a forecast. The views-per-sale rate behind each row is an ordinary industry starting assumption — not TOVELU's measured rate. The program is new and we won't invent data to make a bigger number appear on your screen. Nothing here is a typical result, an average, or a promise: what you earn depends entirely on your own audience, your niche and how you post. Your real conversion rate shows up in your dashboard within a day of your first promotion, and that is the only number worth planning with.

Section 04 — Why it converts

Your audience isn't asked to gamble on a promise

The hard part of recommending anything in health is the scepticism people arrive with — most of them have already bought a plan that didn't work. TOVELU's funnel is built to disarm that before money is ever mentioned, which is exactly what makes it easy for you to post.

They see their real plan first

Ten minutes of questions and a person is looking at their own Day 1 — their meals, their macros, their grocery list — with no card taken and nothing to cancel. Your recommendation delivers something useful even to the people who don't buy.

You look generous, not salesy.

It answers the question they're actually stuck on

Not "should I do keto" — they've decided that. The question that stalls people is "what do I eat today, specifically." TOVELU answers that one every single day, automatically. That's a far sharper pitch than another meal-plan PDF.

Sharp pitches convert. Vague ones don't.

Built from their answers, not a template

A 25-year-old runner and a 52-year-old restarting after years off get genuinely different plans, because the plan is generated from what they told us. "This one's actually built around you" isn't marketing language here — it's literally how it works.

A differentiator you can demonstrate on screen.

Annual is the plan we lead with

A monthly option exists at $28, but the funnel leads with the $268/year plan, so most of what you refer is one payment, not a recurring drain your audience has to keep justifying. Either way your 40% lands whole on that sale.

A shorter argument, most of the time.

30 days to get every cent back

A full money-back guarantee on the first payment — no interrogation, no retention offer. You're recommending something a person can undo, which is the difference between staking your reputation and simply sharing a tool.

Your name stays safe on this.

It works where your audience actually shops

The food catalogue covers all six inhabited continents, because a plan you can't shop for is useless. It installs to a phone home screen like an app, and it keeps working for maintenance and new goals years later.

Fewer "does it work in my country" replies.

The honest test. The best offer to promote isn't the one with the biggest percentage — it's the one you'd still recommend if the commission were zero. Walk through the survey yourself at tovelu.store before you apply. If the plan it builds you isn't something you'd send to a friend, don't post it to your audience — and don't apply. That's a genuine request, not modesty.

Section 05 — From apply to promotion

Seven steps, and you can be posting tonight

No onboarding call, no waiting on a manager, no material to design. Here is every step between reading this page and having your first promotion live, with what each one actually takes.

1
About five minutes

Fill in the application

Your details, your PayPal address, where you post, and a couple of honest questions about who watches. Answer them straight — we approve on fit, not on follower count, and an inflated number only gets you an audience that doesn't convert.

FreeNo cardNo contract
2
Reviewed by a person

We check the fit and approve you

We're looking for one thing: a real audience with a plausible interest in health, fitness, keto, weight loss or wellness. If an Affiliate Manager recruited you, you're pre-qualified and approved automatically.

Human reviewFit, not size
3
The moment you're approved

Your login arrives by email — and $50 lands

The joining bonus is credited to your balance immediately. Your login for the affiliate dashboard comes by email from our affiliate platform; if it isn't there within a few minutes, check spam before you write to us.

$50 creditedLogin emailed
4
Two minutes

Copy your link, download your material

Your unique tracking link is live the second you're approved. The promo library — reels, posts and stories, already designed — is behind the same login. Pick one, or shoot your own if you'd rather; both work.

Live linkMaterial ready
5
Within 48 hours of joining

Publish your first promotion — with your link as the CTA

Reel, post, story, live, video or an email to your list. Your link is the call to action, and it must be disclosed as an affiliate link — one plain line does it. This first post inside 48 hours is a real requirement of joining, not a suggestion.

Any formatDisclose itRequired
6
The next day, and every day after

Watch it convert, then keep going weekly

Clicks and sales appear in your dashboard in near real time, so you'll know within a day which format works for your audience. Then do that one again. The weekly minimum is the floor, not the target — the affiliates who earn most simply post most.

Live reporting1+ per week
7
Wednesdays

Get paid

Commission clears 35 days after the sale, then goes out on the next Wednesday once your cleared balance reaches $100. Straight to PayPal, no request, no ticket, no chasing.

WeeklyPayPal$100 minimum

That's the whole job. Step 1 takes five minutes.

Applications are read by a person and answered quickly. Nothing to pay, nothing to cancel, and the $50 is credited before you've sold anything.

Apply to become an affiliate

Already approved? Log in to your dashboard.

Section 06 — Rules and guidance

Short list. None of it is a surprise.

Every rule below exists for one of two reasons: it protects your audience's trust, or it protects the program from the handful of tactics that get affiliate programs shut down. Read them once before you post, not after.

Do this

  • Disclose the link, every time. One plain line — "affiliate link, I earn a commission if you join through it, I'd recommend it anyway". In many countries it's legally required; everywhere it's how you keep an audience.
  • Post your first promotion within 48 hours of joining, and at least once a week after that. This is the agreement you tick when you apply.
  • Say what TOVELU actually is — a meal-planning and coaching tool that builds a personalized keto plan. Accurate beats impressive.
  • Use your own voice. The premade material is a starting point. The words that sound like you are the words that convert.
  • Show the product on screen. The plan is visual — a screen recording of a real plan outperforms any claim you could make about it.
  • Answer replies honestly, including "is this right for me?" with "probably not, because…" when that's the true answer. One honest no earns more sales than ten pushed yeses.
  • Send people who ask hard questions to affiliate@tovelu.store rather than guessing on our behalf.

Never do this

  • No medical claims. TOVELU is a meal-planning tool, not a treatment. It does not diagnose, treat, cure or prevent any condition — never say or imply that it does, and never promise a specific weight loss result.
  • No brand bidding. Don't buy paid search ads on "TOVELU" or close variants. You'd be charging us for traffic that was already ours.
  • No spam. No comment-section link drops, no mass DMs, no unsolicited bulk email, no bought contact lists.
  • No fake coupon or discount pages, and no invented urgency, countdowns or scarcity that doesn't exist.
  • No self-referred purchases — buying through your own link, or having family do it, to claim commission.
  • No cookie stuffing, forced clicks, pop-unders or any technique that tags a visitor who never chose to click.
  • Don't impersonate TOVELU. You're an independent affiliate, not an employee — never present yourself as staff or speak for the company.
  • No fake reviews, fake results or borrowed before-and-after photos. Not yours, don't post it.
What actually gets an account closed. Brand bidding, cookie stuffing, spam, fake coupon pages, self-referrals, and medical claims. Any of those and the account is closed and unpaid commission is forfeited — not as a punishment but because the sale was never legitimately yours. Everything else we'd rather talk to you about first: if you're unsure whether an angle is allowed, ask at affiliate@tovelu.store before you post it, and you'll get a straight answer the same way you'd get it from a person, because you will.

Missing a week

The 48-hour first post is a hard requirement. After that, missing an occasional week isn't an instant problem — but an account that never posts isn't what the program is for, and sustained inactivity puts it at risk. We'll write to you before anything happens.

Tax and status

You're an independent affiliate, not an employee. Commission is your own income to declare and pay tax on wherever you live, and PayPal handles its own standard reporting where that applies. We can't give tax advice.

Refunds and reversals

If a customer refunds inside the 30-day guarantee, that commission is reversed — which is exactly why nothing pays out before the 35-day clearing period ends. It's a hold, not a hurdle.

Section 07 — Promotional material

You won't be starting from a blank page

An announcement, not a download: the entire promotional library is inside the affiliate dashboard, and it's waiting there the moment you're approved.

Announcement

All promotional material lives in your dashboard.

You will find it once you log into your affiliate dashboard. It is not emailed out, not attached to this page, and there's nothing to request — approval is the only step between you and the whole library.

Everything is built to be posted as-is: add your link as the call to action and publish. New material is added over time as more is produced, so it's worth checking back before each promotion rather than reusing the same asset every week.

If your audience needs an angle the library doesn't cover, write to affiliate@tovelu.store and ask. A person reads it.

Waiting behind your login

  • Premade reels, ready to post
  • Designed feed posts and carousels
  • Story frames sized for every platform
  • Your unique tracking link and live stats

Section 08 — Everything else

Straight answers to what affiliates ask before applying

If something you need isn't here, email affiliate@tovelu.store and a person will answer it.

Two things. $50 once, when your application is approved. And 40% commission on every sale through your link — $107.20 on the $268/year plan, $11.20 on the $28/month plan. No tiers, no sliding scale, no cap on how many you make.
No — commission is earned on a customer's first payment only. Their next renewal, whether that's next month or next year, doesn't generate a new commission. In exchange, your 40% arrives whole and early rather than dripping out over a retention curve you have no control over.
Commission is held for 35 days after the sale, then becomes payable. Payouts run every Wednesday to your PayPal address as long as your cleared balance is at least $100 — under that it simply rolls into the following Wednesday. The 35-day hold exists because TOVELU carries a money-back guarantee of up to 30 days: paying you before the refund window closes would mean taking it back afterwards.
None. Joining is free, there's no starter pack to buy, no card taken, and no minimum term. The only commitments are the 48-hour first post and the weekly promotion after that. Stop whenever you like — anything already cleared is still paid.
There's no hard threshold, because size isn't what we're assessing. A 2,000-follower account whose audience genuinely cares about keto will out-earn a 200,000-follower account that doesn't — every time. What we look for is a real audience with a plausible interest in health, fitness, keto, weight loss or wellness, and an honest description of it in your application.
Applications are reviewed by a person, and we answer quickly. If you applied through an Affiliate Manager's recruiting link you're pre-qualified and approved automatically, since your recruiter already checked the fit. Either way, your login arrives by email from our affiliate platform — check spam if it's not there within a few minutes.
Your unique link tags the visitor when they click it. That tag follows them from the sales site through to checkout, so somebody who explores their plan first and buys later still counts as your referral. Clicks and sales appear in your dashboard in near real time — if a sale ever looks wrong, email us with the date and we'll check the record.
$268 a year (list price $336, launch discount applied automatically) or $28 a month, tax included, cancellable any time. We deliberately don't put that figure on the main sales page: the funnel is built so a person answers the survey, sees their own real plan, and only then sees a price at checkout. Your commission is 40% of whatever they're charged.
Inside your affiliate dashboard, from day one — reels, posts and stories, already designed, ready to publish with your link as the call to action. You'll find it once you log in; it isn't emailed and there's nothing to request. New material is added over time.
No. You can post the premade material as-is and never film anything. That said, in our experience an affiliate showing their own plan on their own screen, in their own voice, converts better than any asset we can design — so use ours to start, then make it yours once you see what your audience responds to.
Yes, every time. In many countries it's legally required, and everywhere it's simply how you treat an audience that trusts you. One line does it: "affiliate link — I earn a commission if you join through it, and I'd recommend it either way."
The first post inside 48 hours is a real requirement of joining — it's the difference between an active affiliate and a dormant signup. After that, the weekly minimum keeps your account active. An occasional missed week isn't an instant problem, but a consistently inactive account isn't what the program is for, and repeated inactivity puts it at risk. You'd hear from us first.
Brand bidding in paid search, cookie stuffing, spam comments, unsolicited bulk email, fake discount or coupon pages, self-referred purchases, fake reviews or borrowed results, and any claim that TOVELU treats or cures a medical condition. TOVELU is a meal-planning tool, not a medical service — promising health outcomes it doesn't claim puts your audience at risk and both our businesses with it.
You can advertise to your own audience with your own creative, but not by bidding on the TOVELU brand name or close variants in paid search — that charges us for traffic that was already coming to us. If you're planning meaningful ad spend, email affiliate@tovelu.store first and describe the plan. You'll get a clear yes or no rather than a surprise later.
Anywhere PayPal can pay you. You're an independent affiliate rather than an employee, so commission is your own income to declare and pay tax on where you live, and PayPal handles its own standard reporting where that applies to you. We're not able to give tax advice.
Please do — go to tovelu.store and walk through the survey. You'll see the whole plan the way your audience will, at no cost and with no card. We'd rather you decided this was worth recommending before you applied than found out afterwards.
That's the Affiliate Manager role — a separate application with its own requirements and a 10% override on every sale made by affiliates you recruit. Read the full offer at tovelu.store/apply.
A sale that didn't track, a payout that looks wrong, an angle you're unsure about, an answer this page doesn't have: affiliate@tovelu.store. Not a ticket queue — a person reads it and answers.

Five minutes to apply. Post within 48 hours. Paid on Wednesday.

If your audience is tired of restarting, you already have the hard part. Get your link, post material that's already made for you, and keep 40% every time one of them decides to stop guessing at dinner.

Apply to become an affiliate
  • $50 on approval
  • $107.20 per sale
  • PayPal, every Wednesday
Would you rather build a team than post links? The Affiliate Manager role is a separate application: recruit other creators and earn 10% on every sale they make, for as long as they keep selling.
Read the Affiliate Manager page